Why Start Your Own Media Company?

In the creative industries, particularly filmmaking, it is very common for people to strive towards working in the mainstream sector. Depending on what role you want to pursue, It can be extremely hard to gain recognition. This leaves people with very limited options. The majority of film and media graduates end up struggling to break into the industry at all. Alternatively, they are given a low-pay position with no guarantee of progression.

How to start a media company

Is It Worth It?

People may argue that it’s just the way the industry works. Whereas in reality, there’s no black or white path to follow. There’s an abundance of choices when it comes to being a successful creative.

Aspiring filmmakers and other content creators should step away from this outdated structure and begin to form their own communities and businesses. With the way in which technology is evolving and the rise of social media in the last few years, It is clear that the industry has entered a transitional period. Although there is nothing wrong with the traditional route, this has created room for new opportunities.
A lot of regular businesses are attempting to adapt to these changes and are branding themselves as ‘media companies’. Being a creative, you have the upper-hand when it comes to creating valuable content, therefore you should be able to stand out from your competitors.

How to start a media company

So What Is The Alternative?

Television and traditional cinema are being replaced by online platforms. Such as Netflix, YouTube, Vimeo and even mobile apps such as Snapchat and Instagram. Therefore it is essential more than ever for this generation of creatives to utilise these platforms and distribute content themselves in order to be successful in the modern world. It’s never been easier to market your work. whether you’re a designer, illustrator, photographer or filmmaker, you now have the potential to share your content with a large audience on social media. Each platform’s audience expects different things from the creator. For example, One of the keys to being successful on YouTube is consistency and collaboration. Whereas on platforms such a Vimeo, you can get away with less content but are expected to produce much higher quality videos.
If you’re new to filmmaking and want to learn more, read this article.

Media Company

Find Your Niche

Finding your niche can be a tricky process. For some it’s obvious, if you know what you’re passionate about, then whats stopping you? For other’s it may require a lot of thought. Ideally, you want to pick a niche that is unique and original. This can be difficult due to the over-saturation of content on the web. If you think there’s something missing or you could produce something better, then research into that niche.

It’s a good idea to start by creating a list of you’re passions and interests. The most important thing is to be passionate about the subject. If you’re not engaged with your work then how do you expect other people to be? The next step would be to select some of you favourites and figure out which has the most potential to earn an income. A good way to do this is to ask:

  • Are there any products associated with your niche?
  • Is there an audience?
  • What can you do differently?
  • Is it something you could see yourself pursuing?


Media Company

The Benefits of Becoming Your Own Media Company

The main benefit of being a self-published creator is that you are your own boss. This means you can be selective with how you manage your time and how much work you put into your business. You’ll also be working on something you care about, therefore work won’t feel like work.

Despite this, there are several possible cons to consider.

  • It’s a lot of work
  • You won’t see results straight away
  • Theres no guarantee of success
  • It may cost you more than you earn

Ultimately, it’s all down to the individual. you have to weigh up what works for you and if you’re willing to take the plunge. For a lot of people, the pros outweigh the cons. If you put in the work and are providing valuable content, you have every chance of success.

Read this Article to find out more about the future of online publishing.




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Written by EarthFlo

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